Hello !Hope you having been enjoying the blog posts so far! Todays post will evaluate the impact of the internet and digital technologies on the marketing mix elements for the Retail Trade Industry. The marketing mix entails a series of seven key variables; Product, Price, Place, Promotion, People, Process and Physical Evidence (7 P’s) TheContinue reading “Digital Technologies and Their Impact On The Marketing Mix”
Author Archives: Bec Harrison
The In’s & Out’s of Apple
Welcome back 🙂 Hope you all have been enjoying my blog posts so far.Today’s blog post will cover all the in’s and out’s you want to know about Apple Is Apple a company of Superior Innovation? Apple Inc is based in Cupertino, California and was established in 1976 by Steve Jobs Steve Wozniak, and RonaldContinue reading “The In’s & Out’s of Apple”
Social Media 📱
Do Celebrities call all the shots? Welcome back 🙂 Hope you all have been enjoying my blog posts so far. Today’s post will discuss the influence of social media through analysing the Social Media Marketing Framework with various real-life examples. Social Media is reshaping the marketing environment significantly. People’s fascination and interest in the privateContinue reading “Social Media 📱”
Get Creative With Me !
Today’s blog post is combined with a Youtube video !My aim was to make a light hearted video with an enticing thumbnail that would entertain and draw people in to watch. Hope you enjoy !
What A Customers Online Experience is really like?
Welcome back 🙂 Today’s blog post will cover the online experience of a customer. Understanding the individual nature of customers is fundamental to marketing practice and planning. Research has shown that there are many factors that influence online behaviour and a consumer’s online experience such as convenience, site design and security which can all affectContinue reading “What A Customers Online Experience is really like?”
Digital Marketing
Todays topic will cover all the basics you need to know about Digital Marketing, including an analysed case study on eBay. What is Digital Marketing? Let’s start off with a short video about what Digital Marketing is and how it works! So, to go into a little bit more depth, Digital Marketing involves the marketingContinue reading “Digital Marketing”
Who am I?
Be yourself; Everyone else is already taken. — Oscar Wilde. Hey Everyone ! My name is Rebecca and I’m in my last semester at the University of Canberra, very exciting. So I’m studying a Bachelor of Events and Tourism Management and i have a particular interest in Marketing and Management. In terms of my hobbiesContinue reading “Who am I?”
Rebecca's Blog 