Digital Technologies and Their Impact On The Marketing Mix

Hello !Hope you having been enjoying the blog posts so far! Todays post will evaluate the impact of the internet and digital technologies on the marketing mix elements for the Retail Trade Industry. The marketing mix entails a series of seven key variables; Product, Price, Place, Promotion, People, Process and Physical Evidence (7 P’s) TheContinue reading “Digital Technologies and Their Impact On The Marketing Mix”

Social Media 📱

Do Celebrities call all the shots? Welcome back 🙂 Hope you all have been enjoying my blog posts so far. Today’s post will discuss the influence of social media through analysing the Social Media Marketing Framework with various real-life examples. Social Media is reshaping the marketing environment significantly. People’s fascination and interest in the privateContinue reading “Social Media 📱”

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